Getech Brand Image Upgrade, New Logo Showcases Innovative Vitality
On September 23, 2022, Getech upgraded its brand image and officially adopted a new logo. Through changes in color, text, and graphic elements, the new logo more accurately reflects Getech's brand image and corporate culture as a leading industrial internet enterprise, further conveying its brand commitment to empowering industrial manufacturing with innovative technology.
Since its strategic incubation by TCL in 2018, after four years of rapid development, Getech has grown into a leading enterprise and innovative backbone in China's industrial internet sector, recognized by the Ministry of Industry and Information Technology as a national dual-cross industrial internet platform. Internally, Getech supports TCL in building world-class smart manufacturing benchmark factories; externally, it has served over 20,000 enterprises across more than 20 industries, including semiconductors and new energy, aiding the digital transformation and high-quality development of China's manufacturing industry.
In terms of its most notable product and service capabilities, the Dongzhi platform has deep core competencies, evolving from a single platform product to five capability platforms and dozens of upper-layer application products, forming a full-stack product matrix. It has accumulated over 10,000 industrial apps and nearly 30,000 industrial models, making it the only domestic manufacturer to achieve breakthroughs and implementation of整套 self-developed systems across the entire semiconductor industry chain. In terms of service capabilities, it has expanded from serving single industrial scenarios to serving single factories, industries, ecosystems, regions, and clusters, offering full-stack services from whole-plant and multi-plant digital consulting and solution design to IT implementation, delivery, and subsequent maintenance.
To fully showcase and strengthen Getech's new brand image and depth, we have refreshed and upgraded the logo, including:
01
Maintained the original blue tone and industrial-style elements, reflecting the company's inherent manufacturing基因 and deep industrial积淀, as well as its strategic focus on深耕 semiconductors, new energy, and other high-end manufacturing sectors.
02
Adjusted to a new "Dongzhi Blue," which is brighter, more vibrant, and tech-savvy, conveying a strong spirit of前沿 technology攻关 and innovative vitality that sets it apart from traditional industrial internet enterprises.
03
The overall style and elements are more flattened, highlighting the simplicity and efficiency of Getech's product design, customer communication, and cooperation, showcasing a corporate culture that is simple yet fun, innovative and卓越, daring to think, act, and take responsibility.
With the adoption of the new logo, Getech will continue to convey its new brand image and spirit across various brand exposures, fulfilling its brand commitment to the industry and customers through innovation—in the future, Getech will continue to play a leading and示范 role as a top industrial internet enterprise, driving industry development with partners; strengthening R&D efforts to overcome challenges in software国产化; building a talent training system that integrates production, education, research, and application to cultivate OT&IT融合 talent; and promoting digital transformation for SMEs through产学研用 platforms.